Dr. Pat’s – Skincare
Designing a Pure, Nature – Inspired Brand Identity.
Crafting minimal, sustainable design across logo, packaging, and visuals to reflect purity, trust, and the holistic essence of natural skincare.
Project Brief
Dr. Pat’s needed a clean, earthy visual identity to reflect their commitment to natural skincare. They wanted a premium design language for their logo, packaging, and digital presence that would communicate purity, quiet luxury, and sustainability.
The Challenge
Dr. Pat’s lacked a cohesive design system. The brand needed to speak to eco-conscious buyers with a modern, nature-rooted identity across touchpoints.
Our Approach
Research:
Mapped visual language of clean beauty brands; explored tone palettes aligned with Ayurvedic and eco-skincare positioning.
Strategy:
Prioritized hand-crafted aesthetics and minimalism to convey natural credibility and quiet luxury.
Execution:
Created logo, texture-backed visuals, and packaging with earthy neutrals and organic line work for digital and print.
Visual Design
Visual design focuses on aesthetics color, layout, and imagery. It enhances usability, builds trust, and creates emotional connection, making the experience more engaging, appealing, and memorable for users.
Logomark Concept
The Outcome
We designed a hand-crafted, organic-inspired logo that embodies authenticity and connection to nature.
Alongside this, we built a soft, earthy visual palette with minimal typography and natural textures to strengthen brand recognition.
Packaging and collaterals reflected purity, quiet luxury, and holistic beauty, resulting in a consistent and premium identity across digital and physical platforms.
Virbac’s campaigns saw higher participation and brand warmth.
Engagement rose, and pet owners began seeing the brand as both informative and approachable.
Alongside this, we built a soft, earthy visual palette with minimal typography and natural textures to strengthen brand recognition.
Packaging and collaterals reflected purity, quiet luxury, and holistic beauty, resulting in a consistent and premium identity across digital and physical platforms.
Virbac’s campaigns saw higher participation and brand warmth.
Engagement rose, and pet owners began seeing the brand as both informative and approachable.
