NEO Bank – Mobile Banking App

Designing a Secure and User-Friendly Digital Banking Solution.

A modern finance app built with intuitive navigation, personalized dashboards, real-time transaction updates, and strong security empowering users with seamless, stress-free banking anytime, anywhere.

Project Brief

NEO Bank approached us to rebuild their mobile app experience with a focus on trust, security, and accessibility. They needed a design that simplifies navigation, supports multilingual use, and encourages confident, stress-free financial engagement.

The Challenge

Users faced confusing layouts, unclear security messaging, and accessibility issues, all of which eroded trust and reduced user engagement.

Our Approach

Research:

Surveyed users across cities to identify stress points like clutter, accessibility gaps, and vague security signals.

Strategy:

Mapped user personas and crafted a visual hierarchy to streamline navigation and build trust.

Execution:

Delivered 50+ polished screens with AI-assist, multilingual support, investment learning, and accessible flows.

The Problem

Users face issues like confusing navigation, delayed transaction updates, and lack of personalization, making the app hard to use. Poor accessibility for visually impaired and non-native speakers adds to the problem. Low engagement with tools and unclear communication further reduce trust, worsened by weak in-app support and vague security messaging.

The Solution

We aim to design a new banking app that is intuitive, secure, and accessible for all users. The app will feature a clean, user-friendly interface with personalized dashboards, real-time transaction updates, and smart financial tools like budgeting and spending insights. The app will support multiple languages and work well with screen readers. Strong security features and clear messaging will build trust, while in-app chat and guided onboarding will ensure smooth user support and engagement.

Visual Design

Visual design focuses on aesthetics color, layout, and imagery. It enhances usability, builds trust, and creates emotional connection, making the experience more engaging, appealing, and memorable for users.