Virbac - Pet Healthcare

Designing Engaging Instagram Campaigns for Pet Parents.

Creating fun, interactive social content that simplifies pet healthcare and builds stronger emotional connections between Virbac and pet owners.

Project Brief

Virbac asked us to design social campaigns that could simplify pet healthcare without losing credibility. They wanted fun, educational formats for Instagram that pet owners could relate to, while staying aligned with their expert medical tone.

The Challenge

Pet owners often ignored health-related content due to complex language and sterile tone. Virbac needed to humanize healthcare through content.

Our Approach

Research:

Studied pet parent engagement trends and interactive content types that encourage sharing.

Strategy:

Framed content around games (like quizzes and housie) to make healthcare fun without losing credibility.

Execution:

Designed modular, branded templates that balance pet love with product awareness and trust.

The Problem

Urban home gardeners, especially busy working individuals, often struggle to maintain healthy plants due to limited time, lack of expert guidance, and difficulty accessing the right tools or fertilizers. Without proper care routines, pest control knowledge, and organized garden management, plants fail to leading to frustration and reduced motivation.

The Solution

We delivered a clean, nature inspired brand identity and intuitive UI design for the gardening app. Beyond the brief, we introduced photo clicking for plant identification and a community feature, making the experience engaging, educational, and eco conscious.

The Problem

Virbac, a leading pet healthcare brand, needed to create stronger engagement with pet parents online. Their challenge was to simplify healthcare awareness while making their digital presence feel more personal, approachable, and interactive.

The Solution

Virbac’s campaigns saw higher participation and brand warmth. Engagement rose, and pet owners began seeing the brand as both informative and approachable.

The Outcome

The café became an emotional brand. From store signage to stories online, every interaction feels intentional, drawing in a loyal, mindful community.

Visual Design

Visual design focuses on aesthetics color, layout, and imagery. It enhances usability, builds trust, and creates emotional connection, making the experience more engaging, appealing, and memorable for users.

Logomark Concept

Color Pallets

Navigation Bar

Navigation Bar

Color Palette

Spacing System

A UI spacing style guide ensures elements are separated evenly for clarity and balance, usually using a grid system like 12px or 34px steps improving readability, consistency, and easy navigation for users.

The Screens

We designed a hand-crafted, organic-inspired logo that embodies authenticity and connection to nature.
Alongside this, we built a soft, earthy visual palette with minimal typography and natural textures to strengthen brand recognition.
Packaging and collaterals reflected purity, quiet luxury, and holistic beauty, resulting in a consistent and premium identity across digital and physical platforms.
Virbac’s campaigns saw higher participation and brand warmth.
Engagement rose, and pet owners began seeing the brand as both informative and approachable.