Virbac – Pet Healthcare
Designing Engaging Instagram Campaigns for Pet Parents.
Creating fun, interactive social content that simplifies pet healthcare and builds stronger emotional connections between Virbac and pet owners.
Project Brief
Virbac asked us to design social campaigns that could simplify pet healthcare without losing credibility. They wanted fun, educational formats for Instagram that pet owners could relate to, while staying aligned with their expert medical tone.
The Challenge
Pet owners often ignored health-related content due to complex language and sterile tone. Virbac needed to humanize healthcare through content.
Our Approach
Research:
Studied pet parent engagement trends and interactive content types that encourage sharing.
Strategy:
Framed content around games (like quizzes and housie) to make healthcare fun without losing credibility.
Execution:
Designed modular, branded templates that balance pet love with product awareness and trust.
The Problem
Virbac, a leading pet healthcare brand, needed to create stronger engagement with pet parents online. Their challenge was to simplify healthcare awareness while making their digital presence feel more personal, approachable, and interactive.
The Solution
Virbac’s campaigns saw higher participation and brand warmth. Engagement rose, and pet owners began seeing the brand as both informative and approachable.
Visual Design
Visual design focuses on aesthetics color, layout, and imagery. It enhances usability, builds trust, and creates emotional connection, making the experience more engaging, appealing, and memorable for users.
