Rootly – Hashtag Design

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Rootly- The Gardening App

Building Gardening App Identity
to Digital Experience Design.

Building Gardening App Identity to Digital Experience Design.

A gardening app brand identity crafted to reflect simplicity, sustainability, and community connection through clean, intuitive, and nature inspired design.

Client

The Morning Ritual

Industry

Cafre & Hospitality

Branding

Location

Pune

Project Brief

Rootly approached me to design a brand identity and app interface to help urban gardeners grow with confidence. They needed a nature-inspired solution that simplified plant care and felt trustworthy, user-friendly, and credible, both visually and functionally..

The Challenge

Urban gardeners lacked time, tools, and trust. They struggled with unclear advice and poor app interfaces that didn’t support real-world care needs.

Our Approach

Research

Conducted user interviews to uncover key pain points like lack of plant care knowledge, product confusion, and limited expert access.

Strategy

Focused on credibility-first positioning by incorporating expert reviews, visual cues of trust, and user-generated transparency.

Execution

Delivered a complete brand and product ecosystem photo ID for plants, expert consultations, e-commerce with filters, and rated gardener profiles.

Urban home gardeners, especially busy working individuals, often struggle to maintain healthy plants due to limited time, lack of expert guidance, and difficulty accessing the right tools or fertilizers. Without proper care routines, pest control knowledge, and organized garden management, plants fail to leading to frustration and reduced motivation.

I delivered a clean, nature-inspired brand identity and intuitive UI design for the gardening app. Beyond the brief, I introduced photo-clicking for plant identification and a community feature, making the experience engaging, educational, and eco-conscious.

Visual Design

Low-fi to UI design

Wireframes are simple, low-fidelity sketches or layouts used in design to show the basic structure of a screen or page without any colors, images, or detailed visuals.